OpenAI’s individualized websearch!

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Author

Dan Sutera
April 22, 2025

OpenAI’s individualized websearch!

The TLDR
OpenAI has launched “Memory with Search”, a new feature that allows ChatGPT to use your saved preferences—like diet or location—when performing web searches. This enables deeply personalized, context-aware results, making AI assistance more intuitive and relevant than ever. The feature builds on ChatGPT’s expanded memory and can be disabled at any time in settings.

OpenAI is once again revolutionizing the way ChatGPT handles our information! With the newly introduced “Memory with Search” feature, the chatbot can now incorporate memories from previous conversations - such as your food preferences or where you live - directly into web searches. This intelligent link enables highly personalized search results. Imagine this: A user that ChatGPT “knows” as a vegan in San Francisco simply types “what restaurants near me would I like?” - and ChatGPT will automatically formulate the search query “good vegan restaurants, San Francisco”.

This feature comes shortly after the expansion of ChatGPT's memory, which can now access the entire chat history. Obviously, this is part of OpenAI's strategy to differentiate itself from competitors like Anthropic's Claude and Google's Gemini. If you don't want to use the new function, you can simply deactivate it in the ChatGPT settings by switching off the “Memory” function.

Why it matters: This fusion of personal memory and web search marks a decisive step towards truly context-aware AI assistants. It could set the standard for how AI systems integrate user preferences into their information retrieval in the future.

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